SaaS and cloud computing, that would be my area for at least a decade. Well, it’s already more than a decade and I’m still cloudbusting.
Digital identity, data science, machine learning and some occasional blockchain. All part of AI aka artificial intelligence. And it’s not stopping yet.
The Rise of Generative AI
Artificial intelligence is already a very interesting field, but AI even has an area which is even more attractive for engineers and even artists: Generative AI. This includes AI tools for creating text, images or even audio.
Let’s start with text. Do you remember the hit at the end of 2022: ChatGPT. That is a tool created by OpenAI.
What is GPT?
ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with a chatbot. The language model can answer questions, and assist you with tasks such as composing emails, essays, and even code. It already has a massive userbase and therefore may have a profound impact on the way we work now and in the future.
But did you know ChatGPT is as implementation part of a bigger family? The GPT family.
GPT stands for generative pre-trained transformer which is a family of language models generally trained on a large corpus ( collection) of text data to generate human-like text. Other members are BioGPT and ProtGPT2, which originate from biomedicine and bio-informatics. Yeah, that brings back memories of my time at Wageningen University, but that’s another story.
Ok, back to Salesforce.
Salesforce already used AI with Einstein, built-in intelligence to work smarter with CRM.
And now it has incorporated GPT into its CRM software.
Salesforce answer to Generative AI: Einstein GPT
In the beginning of March Salesforce launched Einstein GPT, the world’s first generative AI CRM technology, delivering AI-created content across every sales, service, marketing, commerce, and IT interaction, all at hyperscale. Einstein GPT will use its generative power – through enabling conversational questions with natural-language prompts – to work with Salesforce’s proprietory AI models in the Salesforce ecosystem of partners and the Salesforce Data Cloud.
In this video you can see a peak of Einstein GPT.
That sounds awesome, and I can tell you a lot about its features, but what about its benefits?
The benefits of Einstein GPT
Basically Salesforce Einstein GPT is for every CRM-professional:
- Service – More customer satisfaction through personalization (automated chat replies and knowledge articles)
- Sales – Less time lost with automatically generated tasks like meeting scheduling and emails.
- Marketing – Unique content creation through a data-driven personalization engine
- Developers – Increase productivity by generated code or answering questions
- Instant messaging – More productive ad efficient Slack conversations
And this is just the tip of the iceberg.
Salesforce and the future of AI
Salesforce is in AI for a long time now and will be staying.
New GPT-implementations are already there like GPT-4, which can, next to text, also respond to images, opening a whole set of new possibilities.
I wonder how Salesforce will react to this as a CRM-specialist?
Interesting media about Salesforce Einstein GPT
Do you want to read more about Einstein GPT and GPT in general?
I suggest the following pages:
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