As you know, I am testing WeChat at the moment. One of its features I am curious about is the WeChat shake functionality. What value can this give to the user and is there a business case? I will discuss this in this article. What is WeChat shake? When this feature is selected, just shake…

A TestingSaaS guestblog on A/B testing by Ilan Nass, Chief Strategist Taktical Digital Facebook is a valuable marketing tool. With approximately 2.38 billion active monthly users, the platform gives you access to many potential leads. But if you think Facebook Ads are something you can set and forget, think again. To get results you desire…

Testing the messaging-app WeChat outside China is not easy. This article shows my experiences with WeChat while I use it in the Netherlands. What is WeChat? WeChat (Wēixìn; literally: ‘micro-message’) is a Chinese multi-purpose messaging, social media and mobile paymentapp developed by Tencent. In China it is known as Wēixìn (‘micro-message’). It was first released…

As promised in my previous blog, I am going to share my knowledge on how to test a chatbot. Manually testing a chatbot is laborious and takes a lot of time. But are there any chatbot test automation tools? Yes, there are. Meet Botium. Botium – an introduction To solve the problem of manually testing…

Testing chatbots is one of the things I like to do in my pastime. And it is not hard to do. When you have a Facebook account you can use the Facebook Messenger. And what about WhatsApp or WeChat? Also, a lot of companies use chatbots to talk to their customers online. Sharing my chatbots…

Chinese ecommerce is booming. Ecommerce platforms like Alibaba.com (B2B) and Taobao Marketplace (C2C) are serious competitors of eBay and Amazon. But it has to keep a keen eye on its domestic competitors like Tencent and JD.com. That’s why it is interesting to see Alibaba is becoming the exclusive distributor of Salesforce in China. But first,…

A quote from Shoe Dog: A Memoir by the Creator of NIKE, Phil Knight, Scribner, 2016 “So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where…

This article describes mind mapping and its advantages and disadvantages Yes, finally! You decided to become a SaaS entrepreneur. Your head is full of ideas. Now you want to write them down. For yourself, your bank (you need money!), for your website (marketing!!). You stare at an empty paper. You can’t write anything down. Just…

Huge news! Tableau gets acquired by SalesForce! A shark deal in the cloud? It is a $15.3 billion all-stock deal, marking the biggest acquisition in the company’s history. Not only awesome for Tableau, but also for Salesforce, as it continues to diversify beyond CRM software and into the analytics niche. And, by doing this deal,…

Meetup.com is a great website to find meetups in your neighbourhood. This way I found out the local Chamber of Commerce (CoC, Dutch Kamer van Koophandel, KVK) was going to organise a workshop about how to go digital as a business. Or in marketing slang: How to digitally transform your business. ( Digital transformation!!) Interesting,…