This article describes mind mapping and its advantages and disadvantages Yes, finally! You decided to become a SaaS entrepreneur. Your head is full of ideas. Now you want to write them down. For yourself, your bank (you need money!), for your website (marketing!!). You stare at an empty paper. You can’t write anything down. Just…

Huge news! Tableau gets acquired by SalesForce! A shark deal in the cloud? It is a $15.3 billion all-stock deal, marking the biggest acquisition in the company’s history. Not only awesome for Tableau, but also for Salesforce, as it continues to diversify beyond CRM software and into the analytics niche. And, by doing this deal,…

Meetup.com is a great website to find meetups in your neighbourhood. This way I found out the local Chamber of Commerce (CoC, Dutch Kamer van Koophandel, KVK) was going to organise a workshop about how to go digital as a business. Or in marketing slang: How to digitally transform your business. ( Digital transformation!!) Interesting,…

Last week was a wild kayak ride for TestingSaaS: Writing an article on common logging challenges in the cloud for the DevOps content engine Sweetcode. Attending Infosecurity.nl in Utrecht at Thursday (meeting a lot of nice people!) Start preparing a Mac Forensics course for eForensics Magazine in december Helping Dutch startups like TicTag and CoVince with their…

In the beginning of October, I was drawn to a Tweet on Twitter about families across the UK being locked out of their homes, after a system failure at smart security company Yale causing issues with the Yale Smart Living Home App. Two days before Yale had warned customers “unplanned maintenance” was going to be…

I like to travel. I like books, especially adventure novels like Robinson Crusoe and Marco Polo. I want to see the world, on- and offline. I like to write about my experiences. It was no surprise for my parents that I wanted to study biology. Unfortunately, I am not a lab rat and, although I…

Exploring new territories When I started my company TestingSaaS in the beginning of this year I knew I was going to explore new territories.One of these is Virtual Reality, in short VR.During my search for Dutch VR companies I met Richard van Tilburg and Melanie van Halteren from the innovative startup CoVince.Their mission? To make…

Since I launched TestingSaaS as a company in April 2018 every day I receive the same question: “Why is your company called TestingSaaS?” And every time I will give them this answer:  TestingSaaS was created because every time I worked with a startup/scale-up as a test engineer I saw testing was underprioritized compared to development,…

When I was a kid I loved to experiment and observe what happened. Attracting birds in the yard with different food, putting the hamster in a maze and see if he could escape,… I quickly figured out I had to document these observations to compare them with future ones.  This could be text, but drawings…

A few weeks ago Kinga Odziemek from Linkhouse asked me to help here with a blog explaining tips and tricks for content and social media marketing.So I did, together with 30+ other marketers from all over the world. Here’s the link to the blog: https://linkhouse.co/en/content-marketing-in-the-eyes-of-30-marketers-from-all-over-the-world/ and here are the tips and tricks about content and…