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juni 2019

Is Salesforce a shark in the cloud?

Is there a shark in the cloud?

Is there a shark in the cloud? 1024 683 Cordny

Huge news! Tableau gets acquired by SalesForce! A shark deal in the cloud?

It is a $15.3 billion all-stock deal, marking the biggest acquisition in the company’s history.

Not only awesome for Tableau, but also for Salesforce, as it continues to diversify beyond CRM software and into the analytics niche.

And, by doing this deal, Salesforce will also increase its business customer base with 86,000, including Verizon, Schneider Electric, but also Netflix!

“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,”

Marc Benioff, CEO Salesforce


Salesforce also has most of these customers. But now it has a cross selling opportunity. It can sell Salesforce to Tableau shops who are not using Salesforce yet.

Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data. As part of the world’s #1 CRM company, Tableau’s intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations. I’m delighted that our companies share very similar cultures and a relentless focus on customer success. I look forward to working together in support of our customers and communities.

Adam Selipsky, CEO Tableau

Salesforce knows customer data is important for business. With Tableau it can give its customers insight in their customer data.

Are the sharks on the hunt?

Salesforce buying Tableau seems a reaction on recent buyings by other big tech firms. Google bought Looker last week for $2.6 billion. Looker is a unified platform for business intelligence, data applications, and embedded analytics. And Microsoft bought LinkedIn in 2016 for about $26 billion. Ok, a few years back, but it’s about billions here, not pennies.

Are the big tech companies behaving as sharks, hungry for analytics?

It seems so. Analytics, and its predicting capabilities, is a growing field.

The big techs want to have the best in their stocks to deliver a complete quality package to their customers.

A shark deal in the cloud, do you agree?


workshop Chamber of Commerce: Going digital with your company

Going digital, a Chamber of Commerce Workshop

Going digital, a Chamber of Commerce Workshop 620 413 Cordny

Meetup.com is a great website to find meetups in your neighbourhood.

This way I found out the local Chamber of Commerce (CoC, Dutch Kamer van Koophandel, KVK) was going to organise a workshop about how to go digital as a business. Or in marketing slang: How to digitally transform your business. ( Digital transformation!!)

Interesting, because this also affects my business TestingSaaS: Helping clients create content by testing their software.

Better yet, it was going to be a holographic workshop where speakers were present as holograms. This way the CoC could do this workshop on multiple places.

Awesome because I am an early adopter of this kind of technology, see my VR and AR posts.

How to Digitalize your Business

Here is the list of the presentations and the holographic speakers:

  1. The future clients are already there( Steven van Belleghem – Nexxworks.com)
  2. This also works – Hans Engelsma (Qoets.nl)
  3. How to use videomarketing? – Britt van Smeerdijk (Boomingproductions.nl)
  4. Internet marketing for more results with your business- Tonny Loorbach (IMU.nl)
  5. The golden rules for today’s networking – Rob B. Tol (Netwerkacademie.nl)
  6. Use data to get satisfied customers – Jos & Dorien Beks (Change-hairstyling.nl)
  7. How to keep it secure? A story by a hacker – Thijs Bosschert (Ethisch Hacker)
  8. Customisation for the masses = Money! – Jos Knulst (Doosopmaat.nl)

All these speakers are very experienced in digitalising their business, and as you can see they come from different niches: hairdressing, video, marketing etc.

A pity they were only present as holograms, engagement was not possible, but, together with the other attendees, I enjoyed myself and there was enough time to engage with the other attendees.

the Workshop Take Away

Every workshop has its homework, so all attendees received a canvas sheet with the take aways from every presentation. Great material to study when back at home.

Thank you for an interesting and engaging evening.

Chamber of Commerce, great holographic workshop, let’s go for a second one!