It is a $15.3 billion all-stock deal, marking the biggest acquisition in the company’s history.
Not only awesome for Tableau, but also for Salesforce, as it continues to diversify beyond CRM software and into the analytics niche.
And, by doing this deal, Salesforce will also increase its business customer base with 86,000, including Verizon, Schneider Electric, but also Netflix!
“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,”
Marc Benioff, CEO Salesforce
Salesforce also has most of these customers. But now it has a cross selling opportunity. It can sell Salesforce to Tableau shops who are not using Salesforce yet.
Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data. As part of the world’s #1 CRM company, Tableau’s intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations. I’m delighted that our companies share very similar cultures and a relentless focus on customer success. I look forward to working together in support of our customers and communities.
Adam Selipsky, CEO Tableau
Salesforce knows customer data is important for business. With Tableau it can give its customers insight in their customer data.
Are the sharks on the hunt?
Salesforce buying Tableau seems a reaction on recent buyings by other big tech firms. Google bought Looker last week for $2.6 billion. Looker is a unified platform for business intelligence, data applications, and embedded analytics. And Microsoft bought LinkedIn in 2016 for about $26 billion. Ok, a few years back, but it’s about billions here, not pennies.
Are the big tech companies behaving as sharks, hungry for analytics?
It seems so. Analytics, and its predicting capabilities, is a growing field.
The big techs want to have the best in their stocks to deliver a complete quality package to their customers.
A shark deal in the cloud, do you agree?