3D scanning, shoes and TestingSaaS, what’s the connection?
Great, so I read the book, what’s the connection with 3D scanning and TestingSaaS?
Well, when reading the book I got interested in sneakers and how they would be advertised in this modern age.
Sneakers in Augmented Reality: Digital Twins
As an augmented reality enthusiast I first searched for use cases of advertising sneakers in augmented reality.
This opened a new world for me: 3D modeling, photogrammetry, 3D scanning, product photography etc. Grat material for another ARdeedive.
But what is the connection with SaaS?
Fectar and Th3rd: 3D Scanning available for the Masses
The greatest thing was, this new world was already in reach for me with an AR-innovation I already tested: Fectar , the Dutch Content Management System for Augmented and Virtual Reality. A SaaS solution for managing and displaying your AR and VR objects.
One of it’s partners, th3rd, offers a corporate solution for brands & retailers to digitize their product catalog at scale & on site: 3D Scanning as a Service.
And th3rd creates AR environments (called Spaces in Fectar) for showing their capabilities. One of these is creating digital twins of sneakers. Just have a look at these LinkedIn posts I wrote showing Nike and Adidas digital twins.
How promoting 3D scanning via LinkedIn led to new Opportunities
As an AR enthusiast I like to promote these AR innovations.
And by filming the Th3rd spaces, powered by Fectar, and distributing these via LinkedIn I met more people enthusiastic about AR and shoes.
Great people from the biggest shoe brands, but also creative developers, keen on creating a digital twin from a self made video.
But that’s another story.
Are you interested in creating a digital twin of your product?
And do you want to know more of how I can create a video of a digital twin of your product using Fectar?
Let’s schedule a call.
See here for my availability.