A few weeks ago Kinga Odziemek from Linkhouse asked me to help here with a blog explaining tips and tricks for content and social media marketing.
So I did, together with 30+ other marketers from all over the world.
Here’s the link to the blog:
and here are the tips and tricks about content and social media marketing I gave in this post:
Content marketing is a crowded space. You need authentic content to stand out. But this is not enough, you may have good content, but without a good headline your content won’t get noticed and won’t get visited, resulting in bad marketing results. Next to the headline you have to research what content type your prospect wants to see: a text, a video or maybe an infographic? Videos are hot these days, but a prospect wants details, which can be explained in a text. If they are interested, they will read it. Content distribution is very important for reaching your prospects. For me, LinkedIn is the distribution channel to reach out to business contacts. Here I can post different content types to inform my network of what I am doing.
Kinga and Linkhouse, thank you for asking me to participate in this questionnaire.
It was fun to do and it’s also very nice to see the views of my peers worldwide on content and social media marketing.